5 Branding Tips That Will Grow Your Business

In an age where standing out is a must to connect with your target audience and differentiate from your competitors, branding for your business is increasingly important.

With so much noise in everyday life, it is harder to make a meaningful impact, particularly if you don’t have a clear brand identity or understanding of who your core audience is.

Getting clear on these and having a strong visual presence and home (aka website) for your business will help you stand out from the crowd and offer something unique.

Here are 5 essential branding tips that will help grow your business.

1. Consistency is king

You must be consistent across all mediums. A brand identity should look and feel the same in print, digital and physical formats. This will help your business be recognisable as a brand.

Having a brand kit of logos, colours, fonts and image styles that you use every time will help achieve this and make creating visual content much easier.

2. Brand Representation- The 4 ‘V’s

Similarly, your brand representation should be multidimensional through language, personality and the consumer experience beyond the logo and visuals.

The 4 Vs - visuals, voice, vision and values - play a major role in your brand’s identity. Simply put it’s about determining what your story is, how that shows up in your brand style, and then creating the strategy to piece it all together and share it with your audience.

Get clear on these and it makes selling your brand so much easier. Taking the time to fill out a brand clarity workbook will really help with this. Snag a free copy of mine here.

3. Audience positioning

Another area that is key to know when considering your brand is who your target audience is. You need to understand your audience and what matters to them in order to reflect that through your branding. The best way to get to the heart of your audience is to create an ideal customer profile which reflect their demographics plus their values, habits and aspirations. This can be based on an existing customer or one entirely made up. By understanding what makes your audience tick you can better understand their motivations for buying from your business and make sure this is at the heart of your branding message.

4. Point of difference

Identifying what your key asset is that differentiates you from your competition is crucial. Use these unique elements - values, background story, approach, products/services - to stand out and give your audience a reason to choose you over another business. What is the magic that you provide in your business that your audience can’t get elsewhere?

5. Get a website

Having a proper home for your business that you own and have control of is so important. So many businesses I see rely on social media as a place to promote their brand and connect with their audiences, however, if they were to lose their account (which seems to be happening more and more these days) then that connection and audience disappear in a moment.

A website offers a secure branded base that you have complete control over and allows you to grow your customer base directly. I go into more details about why a website is crucial to your business here.

If you are in need of some brand clarity why not grab yourself a copy of my Brand Clarity workbook. It takes you through all the questions you need to ask yourself about your business as well as customer profiles and the visuals to create a clear brand strategy.

Sign up below to receive your copy!