The Growth Solution

STRATEGY-LED BRAND DESIGN - FROM £2500

TIMELINE: 3 WEEKS

A growth-focused brand identity design package that will position your business for breakthrough visibility and success. This deep dive design process has brand strategy at it’s heart to make sure your business’s values, personality, and story are faithfully communicated at each step, helping your ideal customers to connect more deeply and resulting in a brand that feels just right and that you can’t wait to show off.

  • Once you have signed a project contract and paid the first invoice you will be asked to complete an onboarding questionnaire that asks key questions about your business foundations, competitors, target audience, and long-term goals. You will also be asked to curate a mood board on Pinterest to share your brand vision. This allows me to see what styles resonate with you as a starting point to work from.

  • At the heart of the process is the time taken to understand your business - its ethos, goals, target audience, values, problems and messaging - to create a custom brand strategy that can act as a roadmap for every step of your brand’s journey.

    A ‘discovery’ call at the start of the project lets us deep dive into every aspect of your business so that we are clear in our direction. We then put together a brand strategy document based on the information you provided in the questionnaire and our meeting to ‘map’ out the design concept directions we will explore.

  • Once the brand strategy and design direction has been agreed upon we move into the design phase.

    This is the fun part where your brand is brought to life through a variety of logos (primary, alternate, icon, submark), custom colour palette, font pairings, patterns, and other relevant brand elements; carefully refined until it is just right.

    We build out each brand concept using a variety of mock-ups so you can see exactly how it will feel before you make the final decision. We find this helps clients to ‘test’ a brand before they have to commit!

  • And finally the most exciting part of the project… Launch Day.

    You’ll receive all your design files in print and digital formats along with a custom brand colour palette, font selections and a brand style guideline document on how to use your branding where and when to ensure your brand is looking its best at all times!

    We even provide social media launch graphics so you can share your new branding with the world!

  • Onboarding Questionnaire & Brand Brief

    Brand Discovery Meeting

    Brand Strategy Roadmap

    Moodboard styles

    2 Design Concepts

    Primary, Submark, Alternate, Icon Logos

    Website Favicon (icon on website tab)

    2 x Rounds of refinements

    Final files in JPG, PNG, SVG, PDF format

    Brand Guidelines 25+ page document

    Custom Color Palette (CMYK / RGB / HEX)

    Font Selection + Hierarchy

    Social Media launch graphics

  • This brand growth package will suit established small businesses and startups who

    • have outgrown or don’t like their current branding

    • want to charge more and establish expertise / unique offering

    • aren’t attracting their target audience

    • don’t have a clear direction and a feeling a bit lost on how to grow / move forwards

    • want to stand out from their competitors and make more sales / connections

Example Project Timeline

PRE-PROJECT

Sign contract & pay 1st invoice
Complete onboarding questionnaire
Create Pinterest moodboard
Schedule strategy call

DAY THREE / WEEK ONE

Brand roadmap and moodboard directions delivered to client

DAY FIVE / WEEK TWO

Brand concepts are presented to the client to review and choose from

DAY THREE/ WEEK THREE

Any marketing / packaging elements are completed for review and finalisation

DAY ONE / WEEK ONE

1 hour ‘Discovery’ call to clarify & expand upon your questionnaire answers

DAY ONE / WEEK TWO

Moodboard direction agreed and design process begins

DAY TWO / WEEK THREE

Brand concept is chosen and any refinements made

DAY FIVE / WEEK THREE

Client pays remaining invoice
All design files and brand guidelines document are sent to the client

Time to celebrate!

A QUICK INTRO TO

Strategic Brand Design

and why your business needs it

I use the word strategy a lot in my business and for good reason. If you want real results in your business then you need a strategy on how to achieve that and, the same goes for design.

Your brand is often the first thing potential clients come in contact with so you don’t want to just leave it to chance and hope that they connect with your business, you need to give them tangible reasons. Using a strategic process I can supercharge your business with design to communicate your brand story, your business values and brand personality, and ultimately attract your ideal customer/client.

Results you can expect

  • A standout brand aesthetic that you can’t wait to share

  • A deeper connection with your ideal clients

  • A brand that authentically represents your business and its values

  • A clear roadmap to help you achieve your business goals

  • Renewed momentum to your vision

  • Elevated confidence about promoting your business

  • A professional finish that marketing a breeze

Your brand is SO more than just a logo.
Let’s create something that truly represents
what’s at the heart of your BUSINESS.

Testimonial

“Cathrin did a wonderful job of understanding my business and being able to transform that into a look and feel that was perfect for my branding.

Cathrin is such a pleasure to work with. She took the time to talk things through and always made sure I was 100% happy with every step. When I launched my new website I had an overwhelmingly positive response, which made me very happy! Cathrin took all the stress & pain out of the process and I wouldn't hesitate to recommend her.”

STEPH HARDEN, YOUR SOCIAL BEE

“If you're looking for a professional website design service that goes the extra mile, then you can't go wrong with Cathrin.

I've had so many lovely compliments about my website. I'm so pleased with how it's turned out and I'm now able to move forward with my business.”

SUSAN TRUSELER, SUSAN TRUSELER STUDIO

“The branding is working so well.

And I find it’s giving me the confidence to post more on social media so that’s a massive win! I’ve had lovely feedback from friends and connections on the branding and the name, which is testament to how well the two work together and combined with my story, so I’m really, really pleased with it all.”

PIPPA SHAKESPEARE, MAYFLY SOCIAL

“She is a dream to work with and I'm so proud of what she has created for me.

Right from the start, I knew I'd enjoy working with Cathrin on developing my brand and website. She 'got' me from the start, which showed from the initial mood board and brand palette, and I loved so many of the designs she came up with, even though we ended up going with a combination of two. The process was frictionless, from start to finish, and she has held my hand on completion of the final website.”

ROSE BROWN, JUNO SIX

“The service far exceeded my expectations and I am absolutely thrilled with the results.

I now feel more confident, have a renewed enthusiasm for my business and feel very proud of my brand. I loved that the process and price was clear upfront from your website, and that there was clear communication throughout.

LUCY GREENLEES, LUCY GREENLEES DIGITAL

“Cathrin is great to work with, her processes and procedures pre-project are really well thought out ensuring she develops a brand that is the perfect fit for her customer.

Cathrin takes the time to get to know her clients ensuring she has the tone of voice and exact vision the client has. She is really easy to work with and makes you feel at ease throughout the whole process. I love my brand and my website - its perfect ”

REBECCA MASON, THE SOCIAL MEDIA TREE

Ready to work together?