Cotters Stay

BRAND DESIGN DAY

Ben and Victoria wanted to create an elevated brand design for their holiday cottage rental that both reflected the luxury interiors and the cottage’s heritage to attract more visitors. They also wanted to stand apart from other local holiday cottages in the area and position themselves as a special place to escape and unwind.

HOW I ACHIEVED THIS

I drew inspiration from the feel of the original wood beams and floors paired with carefully curated soft furnishings and heritage inspired finishes to create a modern heritage vibe. This feel was carefully echoed through refined typefaces, hand-drawn illustrations and patterns to reflect a home where you can fully relax and take in the beautiful coastal surroundings.

The colour palette was created around the organic elements around the home to reflect the setting and uses soft hues to feel welcoming and restful. The brand deliberately creates an approachable, ‘homely’ feel and the hand-drawn icon of the house is the perfect addition to create a memorable icon.