Lucy Greenlees

Lucy Greenlees Digital offers social media services for the hospitality industry. Lucy wanted a brand identity that was bold and impactful and had a connection to flames. She was particularly interested in having an icon that hinted at something more, like an optical illusion that required a second look. This was achieved with a custom icon paired with a modern, bold font. A palette consisting of bold and neutral tones completed the branding and added to a professional, approachable vibe.

The project was completed with a custom built Squarespace website.