Sadrove Farm

COMPLETE BRAND AND WEBSITE DESIGN

Sadgrove Farm is a multi-faceted food business run and owned by chef Matthew and his wife Miranda. Situated in West Berkshire, Sadgrove Farm offers bespoke catering experiences as well as a popular monthly supper club from their barn, a larder shop full of delicious meals and sides to make mealtimes more exciting, and mushroom foraging courses in their woods. Sadgrove Farm’s ethos is that food is more than just a meal—it's a journey of taste, sustainability, and connection.

THE BRIEF

Matthew and Miranda wanted to create a brand that could not only represent all aspects of their business but position the business as an elevated experience. They had an existing website that needed structure, visual consistency and easy navigation to help their customers get the information they were looking for. Above all the brand and website needed to fit the unique personality of Sadgrove Farm.

THE PROCESS

I wanted to create a distinctive brand that not only fit all aspects of the business but echoed the charm of the Sadgrove Farm setting (old red brick buildings and wooden barns overlooking rolling fields) and a general heritage vibe. It made sense to create a logo that contained several elements to represent each sector of the business. At the heart of the designs were guinea fowl that roam the gardens at Sadgrove Farm. A modern colour palette to reflect the countryside creates a distinctive look across the website, packaging and social media. The main font was chosen for it’s authoritative and distinct features creating a memorable feel.